Campaign Toolkit

Campaign Coordinators

Workplace campaigns are essential to raising funds for the United Way supported nonprofit organizations and community needs. Your role as campaign coodinator is essential to the success of any campaign. Below is a link to materials that will help make your job easier. Please contact the Lake Area United Way staff at outreach@lakeareaunitedway.org  if you have any questions or need assistance.

HOW TO STEPS:

Before Campaign

GET PREPARED
Work with your United Way representative to set goals, discuss ways to communicate the message, create a buzz and incorporate fun activities that add momentum to your campaign.

RECRUIT AND TRAIN A CAMPAIGN TEAM
You don’t have to do it alone! Having representatives from each department can be very effective. This team can help in all stages of the campaign: planning, promoting awareness and distributing and collecting materials.

ENLIST MANAGEMENT SUPPORT
Leaders lead! The support of your president/CEO, management team and/or labor leaders is crucial.

Visit Campaign Resources

During Campaign

IDENTIFY CAMPAIGN ELEMENTS
Meet with your committee early and often to discuss goals, communication strategies, incentives and special events.

PUBLICIZE YOUR CAMPAIGN
Communicate campaign information and events to all employees through United Way marketing materials, emails, calendar of events, posters, and more!

KICK OFF YOUR CAMPAIGN
Campaign kickoffs should be informative and FUN! Kickoffs can be as elaborate as events or as easy as snacks in a break room. Do what works best for your organization.

EDUCATE EMPLOYEES ABOUT UNITED WAY’S WORK
One of the most important elements of a campaign is to educate employees about United Way of Racine County’s work. Some people relate to personal stories, while others want to hear about facts, figures and the return on investment.

ENCOURAGE LEADERSHIP GIVING
United Way of Racine County offers a number of recognition levels for those who lead by example through their giving, and for those who want to connect with others who are inspired by what they can accomplish together.

Visit Campaign Resources

After Campaign

ANNOUNCE RESULTS AND SHOW APPRECIATION
Plan ways to finalize your campaign, celebrate your accomplishments and thank employees for their participation and contributions.

FILLING OUT THE CAMPAIGN ENVELOPE
Please make sure to fill out the campaign envelope when your campaign has ended.

ESTABLISH YEAR-ROUND UNITED WAY COMMUNICATION
Collaborate with United Way to provide year-round awareness about United Way’s work.